"It Won't Sell" Dissected

A tidbit from the Rejectionist's blog that I thought was funny because it's probably so true:

The important thing to remember is that big publishing is owned by Satan, and what Satan cares about is money, and the prevailing sentiment in publishing is that short story collections/high fullutent literary fiction projects don't sell. (Is that even true? ... As with some other conversations we've been having about what "doesn't sell," often times "it won't sell" is shorthand in publishing for "we don't feel like trying very hard to market it/we have no idea but it seems scary/we would rather spend money giving a large advance to Lauren Conrad/people of color?!?!? WHAT!! THEY READ??!?!.")